Creative Strategy in Content Marketing, Digital PR and Data Storytelling // Available for freelance // Email: [seandecfitz] [at] [gmail.com]
Which football clubs profit the most from selling their academy graduates?
Matching youth academy products to their parent club to find out which teams have profited the most from selling them
The movies, directors and tv series with the most bloopers
Even the most prestigious films have a blooper reel... but which movies, TV shows, and directors are guilty of the most on-screen mistakes? We've crunched the numbers to find out.
How common is misinformation among TikTok’s finance influencers?
Concept, strategy and creative direction on an interactive project that revealed the scale of misinformation among TIkTok's finance influencers.
Calculate the environmental footprint of your food
Creative direction, planning and strategy: Unravelling how the food you eat affects the environment can be tricky, which is why BBC Future and Verve Search has created a Foodprint Calculator to reveal how different choices change the impact you have.
Hey, here are the happiest songs ever
Creative lead on a campaign that used a data science formula of valence, lyrical content and lyrical density to discover the happiest and saddest songs in Hot 100 history. [Coverage in Gigwise]
A data-driven analysis of nudity in cinema among A-List actors
Nudity in cinema has a long and storied history. After analysing the nude scenes of Hollywood’s biggest stars, we can reveal those that are more prone to baring some (or all) for the camera than others.
WTAF! How is Jonah Hill swearier than Samuel L Jackson?
Creative Lead on a campaign that analysed which actors and which movies swear the most in cinema. [Coverage example in the Guardian].
The UK Loves Electric Cars, But it's One of the Worst Countries for Charging Infrastructure
Creative Lead on a campaign for GoCompare that analysed 30 IEA member countries and worked out which countries lead the electric car race for infrastructure. [Coverage example in Gizmodo]
Visualizing Major Tech Acquisitions (1991-2018)
Creative Lead on a data-driven study that analysed the rate and size of big tech acquisitions.
What's your secret nationality?
Creative Lead on an interactive project for BBC Future. This quiz is based upon the 'Big Five' personality types. Based on the answers you provide, it will tell you which country your personality is most at home in. Achieved over one million views in its first two weeks of being published.
Endangered Languages
Creative lead on an interactive project that found 25 speakers of endangered languages from around the world. This serves to highlight the plight of their languages by asking each of them to say "a different language is a different vision of life" in their native tongues.
When Nicky Butt Stole Pelé's Plaudits
It's 2001. Pelé sits on a sunny Brazilian terrace, wearing his usual warm smile. Behind him, lies the footballing kingdom that he built...
5 reasons why 2017 was great for women’s football
From record-breaking budgets to progress on pay parity, 5 ways in which women’s football reached a new level in 2017...
Posters from the edge: Jack Kerouac’s ‘On The Road’
Sixty years on from On the Road being published, the most famous Beat text may be forgiven for struggling to tap into a millennial traveller’s ideals...
Learn One Of These 7 Languages To Boost Your Career Prospects
Whether you're hoping to climb further up the ladder in your current role or seeking fresh opportunities abroad, being bilingual will give you a major advantage over your monolingual colleagues (and rivals!)...